The agriculture industry has built a platform and passion for graduate student Kindle Catching. Growing up in Howe, Texas, on a cattle operation and being involved in the industry paved the road for Catching to fuel her passion for agriculture.
“Growing up, it gave me a sense of home and family, and it is something I’ll always look back on,” Catching said. “Agriculture has given me something to strive for in life and to keep pushing for.”
Catching graduated in December 2022 with a bachelor’s degree in animal science with a business concentration from Texas Tech University. She is now working on a master’s degree in agricultural communications. One of her current projects is working with National Cattlemen’s Beef Association on beef sustainability messaging. They are studying cattle producer’s perceptions on beef sustainability to determine what communication outlets best fit varying demographics of cattle producers.
“With an animal science background and degree, I really hope to tie in that information with the communications sector as well,” Catching said. “While I was getting my bachelor’s degree, I was always interested in the communications side of things. Just being able to tie in that information helps have the end goal of creating a more fluid realm of communications with consumers, producers and industry professionals.”
Not only was her love for agriculture evident from her experience before Texas Tech University, but she has been very involved in the university. During her undergraduate studies, she was on the 2020 Texas Tech University Wool Judging Team and the 2021 Texas Tech University Meats Judging Team that won the national championship in Dakota City, Nebraska.
“Texas Tech, I believe on the agricultural front, is world class. Texas Tech really prides itself in that we have the best resources and faculty to really get the job done with the connections and quality work produced,” Catching said. “They really pour into their students on that same front as well.”
Catching said her passion started from the beginning of her childhood and this love for agriculture has led her to her success now.
“As we all know, we can’t live without agriculture,” Catching said. “The drive to go off into my own world, walk away from my family and start my own career and my own family one day hopefully, it is something I strive to instill in my kids. Agriculture is something I do and will continue to advocate for.”