The Bayer Museum of Agriculture has changed the way agriculture groups are meeting in Lubbock and the South Plains area. The Plains Cotton Growers Conference Center was made possible with funding from its namesake. The cotton organization felt like the Lubbock and South Plains areas needed a meeting center that caters to the agriculture industry, Mary-Jane Buerkle, PCG director of communications said. Since opening day in the fall of 2014, the center has on average 100 events annually. Kirby Phillips, event planner for the Bayer Museum of Agriculture, said in five years she hopes to be at over 365 events a year.