The fourth-generation farmer from Kress, Texas, has committed decades to the cotton and sorghum industries. Throughout his farming career, Evans constantly worked on his craft of improving his farming practices. “It is important to tell our story,” Evans said. “Every farmer I know cares about the soil, sustainability, and more. There is a story about being the stewards of the land.”

The agricultural communications program at Texas Tech University introduced a new high-impact learning experience called the “ACOM Block” in 2017. The Block is a series of four courses designed to mimic a comprehensive, real-world workplace experience for students before they graduate from the program.