Day of the Hereford
Ryder sold his Grand Champion Polled Hereford for a record-breaking $300,000 at the Fort Worth Stock Show and Rodeo, the biggest steer… Keep Reading
A Cup with Kerry
What makes the perfect cup of coffee? In April 2018, Kerry Mayfield founded Tierras Planas Roasters and transitioned into a full-time coffee… Keep Reading
Kirk Martin: Young Farmer Here to Stay
Although only 26, Martin has years of experience after having helped his Father on the farm when he was a young teen.… Keep Reading
Rookie on the Rise
Leaving Las Vegas with a high chin, a trophy saddle in the back seat, and a victory lap around the Thomas and… Keep Reading
Street’s Light: Recognizing Alumnus Barry Street’s Undeniable Gift of Serving
Barry Street's background in agriculture paved the way to where he is today and the impact he is making within the Texas… Keep Reading
The Sorghum Industry’s John of all Trades
John Duff can be described as a man of many hats. He oversees two roles, one with National Sorghum Producers and another… Keep Reading
All Roads Lead Back to West Texas
A recent high school graduate from a rural West Texas town stepped onto the Texas Tech University campus in fall of 2000… Keep Reading
Follow me to Turkey, TX
Hotel Turkey, a historical icon in Turkey, Texas, built in 1927, was a place Pat and Tina Carson regularly drove by and… Keep Reading
Connecting with the Community
“We do what we can to enhance all their life initiatives,” said Trevor. “We feel like it’s our civic duty to do… Keep Reading
A Passion for People, Policy and Cotton
Whether he is walking the halls of Capitol Hill advocating for the southern plains cotton industry or driving a tractor through the… Keep Reading
A Greater Purpose: Thinking globally, acting locally.
A mission group of eight travel over open sewer systems on less than ideal roads in a country that experiences conditions most… Keep Reading
50 Years in the Making
In true West Texas fashion, Texas Tech University and its surrounding communities came together, overcame tremendous obstacles, and, against all odds, finally… Keep Reading
Blind, Bold and Brilliant
Faith and Caleb Snapp, two visually impaired goat showmen, continue to defy the odds every day. They prove that through a life… Keep Reading
Growing Gold
Wenwei Xu, Ph.D., is a leading corn scientist in Lubbock, Texas. He is currently working on many specialty projects to help West… Keep Reading
Servant Leadership
Growing up in Lubbock and being more interested in theater than cotton, this CEO has had the opportunity to direct his own… Keep Reading
Hank’s New Voice
As the importance of agricultural education increases, the National Ranching Heritage Center continues to provide educators with innovative classroom tools and has… Keep Reading
Meat: Is it What’s for Dinner?
A juicy, thick cut hamburger patty sizzling on the seasoned bars of a smoky grill has long been an American staple. Topped… Keep Reading