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Photo of Ryder Day holding Cupid as a calf.
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Day of the Hereford

Ryder sold his Grand Champion Polled Hereford for a record-breaking $300,000 at the Fort Worth Stock Show and Rodeo, the biggest steer… Keep Reading

Kerry Mayfield at the Wolfforth Farmers Market
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A Cup with Kerry

What makes the perfect cup of coffee? In April 2018, Kerry Mayfield founded Tierras Planas Roasters and transitioned into a full-time coffee… Keep Reading

Weitz leaving the chute.
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Rookie on the Rise

Leaving Las Vegas with a high chin, a trophy saddle in the back seat, and a victory lap around the Thomas and… Keep Reading

Photo of Pat and Tina Carson the owners if Hotel Turkey
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Follow me to Turkey, TX

Hotel Turkey, a historical icon in Turkey, Texas, built in 1927, was a place Pat and Tina Carson regularly drove by and… Keep Reading

Chancellor Tedd L. Mitchell, M.D. speaks to the media
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50 Years in the Making

In true West Texas fashion, Texas Tech University and its surrounding communities came together, overcame tremendous obstacles, and, against all odds, finally… Keep Reading

Faith Snapp with her family and guide dogs at the San Antonio Livestock Exhibition.
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Blind, Bold and Brilliant

Faith and Caleb Snapp, two visually impaired goat showmen, continue to defy the odds every day. They prove that through a life… Keep Reading

Wenwei Xu standing in his corn breeding lab.
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Growing Gold

Wenwei Xu, Ph.D., is a leading corn scientist in Lubbock, Texas. He is currently working on many specialty projects to help West… Keep Reading

Picture of David Weaver at the South Plains Food Bank.
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Servant Leadership

Growing up in Lubbock and being more interested in theater than cotton, this CEO has had the opportunity to direct his own… Keep Reading

Hank the Cowdog, TTU, Agricultural Education
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Hank’s New Voice

As the importance of agricultural education increases, the National Ranching Heritage Center continues to provide educators with innovative classroom tools and has… Keep Reading

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