The Fat Tire Cowboys are a group of Texans, primarily raised on the Llano Estacado, who share a background in agriculture and passion for aviation. What began with a simple YouTube post has blossomed into an international brand under the leadership of Bryan Rosa, from Tahoka, Texas. Rosa is better known as “La Rosa” to the other cowboys and their 28,000 followers across social media applications.

On a tranquil spring evening, Jerod Foster spoke to his students as the sun descended into the mountains. A golden light was thrown across the El Solitario in the heart of Big Bend Ranch State Park and illuminated the desert sky with vibrant pink shadows.