The culture built through producers working to meet the specifications of the brand to provide consumers with performing product is the cornerstone of CAB. All parts work together through every single stage of the cycle to ensure that what is being created internally is being presented externally.
Agricultural Communications
Sitting in her current office at a job she is passionate about, Stephanie Pruitt glances down at a photo of her beautiful family and reflects on her journey of how she got here.
“I mean, it’s those kinds of things that are the cool moments, the cool memories,” Doerfert said. “It’s not the awards. It’s those moments when I see someone successful because maybe I had a little bit to do with it. That’s my reward. That’s the thing that make me happy.” – David Doerfert
The Sorghum Checkoff continues to seek ways to connect international buyers to U.S. sorghum. If seeing is believing, they hope to continue promoting the belief in the superiority of U.S. sorghum by providing buyers with opportunities to see their product – whether that be traditionally or virtually.
Once a pharmacy technician, an assistant director at a daycare, a baker, and a bank teller, Amanda Garcia, now works as a business manager for the Department of Agricultural Education and Communications at Texas Tech University. She has been working for Texas Tech for four years and cannot say enough about how good Texas Tech staff have been to her.
As Texas Tech University students this past fall walked back on the campus they called their ‘home away […]
“Her wealth of knowledge of the agriculture industry and her ability to connect with our faculty makes her an outstanding asset to our team,” Bratcher said. “She understands agricultural science and is in her element when surrounded by agriculturalists.”
“Everything I’ve [previously] done is all connected now because I’m working with all my friends and contacts I made while in Lubbock, Austin and Washington, D.C.,” Adams said. “Texas Farm Bureau has allowed me to gain countless new contacts which in-turn help enact good ag policy in D.C. I love working directly for farmers and ranchers and Texas Farm Bureau; you can’t find a better place to work if you’re going to serve the ag community.”
“Her strength is, without a shadow of a doubt, her ability to communicate,” McBride said. “She has great researching ability and boundaries that are on all sides of the argument.”
From training and competing in Ironman races, to a new position right before a global pandemic, you could […]
Unleashing Creativity
Reinventing Goodwill purchases with fashionable paint and horse-shaped sponges was the norm for Andrea Glenn in college. Glenn, owner of The Rusty Rose, a southern boutique, always found unique ways to channel her creativity into crafty creations, but she never thought she would carry her creativity into starting her own business.
Barry Street’s background in agriculture paved the way to where he is today and the impact he is making within the Texas Tech and West Texas communities.
A recent high school graduate from a rural West Texas town stepped onto the Texas Tech University campus in fall of 2000 – the turn of a new century. She knew three things: she loved agriculture, she enjoyed politics, and she had absolutely no idea what she wanted to be when she “grew up.” Yet, there she stood, meeting with her academic adviser, “all grown up.”
“By the time Elise was 4 months old she had already flown across the country on 6 different flights. I’ve never felt more angry stares while boarding planes but overall people were nice and accommodating to us. We just did what we had to do.” Kate explains.
Texas Tech University School of Law Native to the South Plains, Evan Johnson, is a Texas Tech University […]
Texas Tech University track and field athlete Bret-Leigh Nance is running the race for success. The agricultural communication […]
In the middle of a burglary trial in a small West Texas town, the 19-year-old defendant is asked by the district attorney if he was in town the night the crime occurred. On the front row of the courtroom, invested but not attached to the case, sat a local attorney and his young daughter. When the defendant responded, ‘No,’ the girl stood up and in a loud, confident manner said, ‘He’s lying!’”
When I look into my culture and I compare that to what happened here, I want to bring those experiences here and expand their scope.
“A challenge is how to keep yourself relevant, but not to the point where you’re only focused on the bottom line,” Jones said, “but you’re also focused on the community and your positive impact on the community.”
F ourteen years ago, seventy men and women gathered in the small town of Muncy, Texas, surely between […]
Dr. Courtney Meyers has been described by her colleagues and students as a highly motivated individual who is passionate about what she does.
“I am a bit of a work horse,” said Meyers, associate professor and graduate studies coordinator for the Department of Agricultural Education and Communications at Texas Tech University. “I have a pretty strong work ethic, and I set high expectations for myself and my students.”
The Texas Tech agricultural communications faculty began brainstorming about innovative ways to keep their program leading the nation. Thus, the idea of a “block” structure was born.