The culture built through producers working to meet the specifications of the brand to provide consumers with performing product is the cornerstone of CAB. All parts work together through every single stage of the cycle to ensure that what is being created internally is being presented externally.

“I mean, it’s those kinds of things that are the cool moments, the cool memories,” Doerfert said. “It’s not the awards. It’s those moments when I see someone successful because maybe I had a little bit to do with it. That’s my reward. That’s the thing that make me happy.” – David Doerfert

“Everything I’ve [previously] done is all connected now because I’m working with all my friends and contacts I made while in Lubbock, Austin and Washington, D.C.,” Adams said. “Texas Farm Bureau has allowed me to gain countless new contacts which in-turn help enact good ag policy in D.C. I love working directly for farmers and ranchers and Texas Farm Bureau; you can’t find a better place to work if you’re going to serve the ag community.”

Unleashing Creativity

Reinventing Goodwill purchases with fashionable paint and horse-shaped sponges was the norm for Andrea Glenn in college. Glenn, owner of The Rusty Rose, a southern boutique, always found unique ways to channel her creativity into crafty creations, but she never thought she would carry her creativity into starting her own business.

A recent high school graduate from a rural West Texas town stepped onto the Texas Tech University campus in fall of 2000 – the turn of a new century. She knew three things: she loved agriculture, she enjoyed politics, and she had absolutely no idea what she wanted to be when she “grew up.” Yet, there she stood, meeting with her academic adviser, “all grown up.”

In the middle of a burglary trial in a small West Texas town, the 19-year-old defendant is asked by the district attorney if he was in town the night the crime occurred. On the front row of the courtroom, invested but not attached to the case, sat a local attorney and his young daughter. When the defendant responded, ‘No,’ the girl stood up and in a loud, confident manner said, ‘He’s lying!’”

Dr. Courtney Meyers has been described by her colleagues and students as a highly motivated individual who is passionate about what she does.

“I am a bit of a work horse,” said Meyers, associate professor and graduate studies coordinator for the Department of Agricultural Education and Communications at Texas Tech University. “I have a pretty strong work ethic, and I set high expectations for myself and my students.”