The culture built through producers working to meet the specifications of the brand to provide consumers with performing product is the cornerstone of CAB. All parts work together through every single stage of the cycle to ensure that what is being created internally is being presented externally.

A vineyard is an expensive, long-term investment in comparison to other agricultural pursuits. Bolen said one acre of winemaking grapes can cost upwards of $10,000 and take three to five years for a return on investment. Managing a vineyard is a time-intensive and largely un- mechanized endeavor. Growing grapes is hard enough as is without the added stress of protecting your crop from one of the most powerful herbicides commercially available to farmers.

Faith and Caleb Snapp, two visually impaired goat showmen, continue to defy the odds every day. They prove that through a life of a determination, resilience and kindness, anything is possible. As they prepare for college, the twins reflect back on their time in agriculture as two blind individuals who changed the way the show industry accommodates students with disabilities.

The Fat Tire Cowboys are a group of Texans, primarily raised on the Llano Estacado, who share a background in agriculture and passion for aviation. What began with a simple YouTube post has blossomed into an international brand under the leadership of Bryan Rosa, from Tahoka, Texas. Rosa is better known as “La Rosa” to the other cowboys and their 28,000 followers across social media applications.

From a young age, Kristina Butts was involved in the agriculture and cattle industries. Because of that background, Kristina thought she would find a job within production agriculture after she graduated. Like many students, however—because of an opportunity to intern in Washington, D.C.—those plans changed. That opportunity blossomed into years of work in D.C., but more importantly, that opportunity grew into a habit of mentoring.