The Fat Tire Cowboys are a group of Texans, primarily raised on the Llano Estacado, who share a background in agriculture and passion for aviation. What began with a simple YouTube post has blossomed into an international brand under the leadership of Bryan Rosa, from Tahoka, Texas. Rosa is better known as “La Rosa” to the other cowboys and their 28,000 followers across social media applications.
From a young age, Kristina Butts was involved in the agriculture and cattle industries. Because of that background, Kristina thought she would find a job within production agriculture after she graduated. Like many students, however—because of an opportunity to intern in Washington, D.C.—those plans changed. That opportunity blossomed into years of work in D.C., but more importantly, that opportunity grew into a habit of mentoring.
“A challenge is how to keep yourself relevant, but not to the point where you’re only focused on the bottom line,” Jones said, “but you’re also focused on the community and your positive impact on the community.”
“We’re not only a good mother-daughter team, but good partners.”
Based out of Era, Texas, Scott and Stacey Schumacher, along with son, Stran, and daughter, Selah, stay busy with many endeavors in and out of the agriculture industry, including raising Longhorns.
Jorge Romero-Habeych is a third year doctoral student from Florida. His researches focuses how farmers on the Southern High Plains reduce uncertainty.
“I think Jerrad is probably the best thing that’s ever happened to the Texas Tech Rodeo program,” Lindsey said. “It takes a special individual to be a great coach, and I think we’ve found ours.”
The Chamber’s agriculture committee has been one of the longest contributors to the success of Lubbock’s agriculture industry. The actions of the original agriculture committee have shaped the way agriculture is advocated in Lubbock today.
“Max has been a leader and an inspiration to his neighbors and a lot of young farmers as well as his family.”
The spring of 2018 proved to be another tumultuous season with the constant risk of a disastrous wildfires burning ominously bright. Much of Tech’s next generation of land conservationists will go through Verble’s class. As students within Texas Tech University’s Department of Natural Resource Management they will employ countless practices, including prescribed burning, to be dedicated stewards of the land.
“When I came here I felt really welcomed,” Lechnar said, “I felt like the people really wanted to talk to me personally.”
Texas Tech University, South Plains College and the Texas Parks and Wildlife Department cooperatively worked together to develop the Bachelor of Science in Conservation Law Enforcement, a one-of-a-kind exclusive degree program that can only be obtained from Texas Tech.
Red Rivers strolls slowly, but purposefully, through the Bayer Museum of Agriculture as he points to gleaming tractors and offers information on the different exhibits.
“We have dirt in our veins; that’s what makes Trilogy Cellars completely different.”
Rivas said it is important people recognize the drive CASNR students have to discuss and make advancements in agriculture, but they are not limited to that. He said CASNR has students going into agriculture, the medical field, public relations, communications, non-profits and even ministry.
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