The Fat Tire Cowboys are a group of Texans, primarily raised on the Llano Estacado, who share a background in agriculture and passion for aviation. What began with a simple YouTube post has blossomed into an international brand under the leadership of Bryan Rosa, from Tahoka, Texas. Rosa is better known as “La Rosa” to the other cowboys and their 28,000 followers across social media applications.
A couple of cowboys were riding the canyons off the caprock in West Texas before daylight to bring in cows and calves for a full day’s work of branding. As the cowboys sat on top of a hill looking out over the canyon, the sun slowly crept above the horizon. Warm oranges and golds filled the early morning sky.
A s he backed into the roping box looking under the brim of his Resistol hat, Hunter Cure saw the dust of his competitor, and knew it was his moment to shine at the 2013 Wrangler National Finals Rodeo in 2013.