Across the vast stretches of West Texas, small rural towns stand as testaments to resilience. At the heart of these communities, Texas Tech University cultivates a spirit of service that extends far beyond the classroom. Its graduates gain an education that prepares them to lead, innovate and give back to the places that raised them. 

These Texas Tech alumni are not just returning home; they are helping to transform the future of rural Texas.

At Texas Tech University, it does not take long for students to immerse themselves in the beef supply chain. From the smell of feedlots carried by West Texas wind to the lineup of steaks on supermarket shelves, the beef industry presents itself everywhere.

Faculty and staff are the heart of Davis College, says Dean Clint Krehbiel. Julann Curlee, set to retire in 2025, has been key to the college’s growth for over 20 years. Laci Hardman manages the college’s $22 million budget, and Robby Carlson supports its expanding facilities and technology.

In an urbanized community, the Agri-STEM Center is a testament to the Lubbock Independent School District mission statement: “Every child, every day.” This agricultural facility provides opportunities for students to connect with each other, agriculture and industry professionals one project at a time. 

The word ‘sustainability’ can mean different things to different people. In agriculture, sustainability has taken center stage when it comes to how farmers and ranchers plan to ensure the future of their livelihoods. Commodity organizations are increasingly tasked with understanding how the crops they represent can fit into the sustainability conversation.