The culture built through producers working to meet the specifications of the brand to provide consumers with performing product is the cornerstone of CAB. All parts work together through every single stage of the cycle to ensure that what is being created internally is being presented externally.

From a young age, Kristina Butts was involved in the agriculture and cattle industries. Because of that background, Kristina thought she would find a job within production agriculture after she graduated. Like many students, however—because of an opportunity to intern in Washington, D.C.—those plans changed. That opportunity blossomed into years of work in D.C., but more importantly, that opportunity grew into a habit of mentoring.

Dr. Courtney Meyers has been described by her colleagues and students as a highly motivated individual who is passionate about what she does.

“I am a bit of a work horse,” said Meyers, associate professor and graduate studies coordinator for the Department of Agricultural Education and Communications at Texas Tech University. “I have a pretty strong work ethic, and I set high expectations for myself and my students.”

Today in the agricultural industry there is a growing importance for qualified individuals who understand the industry and all its moving parts. The College of Agricultural Sciences and Natural Resources is helping fill that void with leaders who are well educated about the industry.