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Unleashing Creativity

  • Reinventing Goodwill purchases with fashionable paint and horse-shaped sponges was the norm for Andrea Glenn in college. Glenn, owner of The Rusty Rose, a southern boutique, always found unique ways to channel her creativity into crafty creations, but she never thought she would carry her creativity into starting her own business.

Reinventing Goodwill purchases with fashionable paint and horse-shaped sponges was the norm for Andrea Glenn in college. Glenn, the owner of The Rusty Rose, a southern boutique, always found unique ways to channel her creativity into crafty creations, but she never thought she would carry her creativity into starting her own business. What started as weekend sales at home shows, rodeos and festivals, transformed into a successful long-term career.

Andrea Glenn is proud of her boutique.
Andrea Glenn takes pride in her big, small business.

Glenn, residing in Plainview, Texas, worked for a local chemical company where she gained valuable field experience in corporate sales before establishing her business in 2010.

“I’m one of those people that I think you just have to get out and get experience,” Glenn said. “Real world experience is important.”

Glenn graduated with a bachelor’s degree in agricultural communications from Texas Tech in 2007. She says the skills she learned through the degree program gave her an advantage in establishing a strong brand for her business. Although technology evolves, Glenn said key skills such as photography, videography, website design, writing and marketing all remain extremely relevant to her business today.

“I think I definitely had an up because of my degree.”

Andrea Glenn
Photo of Andrea Glenn in front of Forbes Magazine Banner.
Andrea Glenn continues to build The Rusty Rose’s online presence after receiving the Best Paid Marketing Award from Forbes Magazine.

“I think I definitely had an up because of my degree and the classes I took as opposed to somebody that hadn’t,” Glenn said. “There was a lot [of skills] we learned I could really apply and use.”

Glenn said she utilizes the skills she learned from her degree to maintain her website and social media pages. She uses her own equipment to capture photos and update her online platforms to help increase her audience base.

Glenn stressed the importance of marketing. She said it is vital to portraying her brand to her audience members. Glenn’s successful marketing efforts have allowed her business to be featured in magazines.

In 2017, The Rusty Rose was recognized by Forbes Magazine as the winner for Best Paid Marketing. Glenn was recognized for her innovative marketing tactics that used paid and free marketing tools to successfully brand The Rusty Rose with a big online presence.

Glenn’s boutique was also recognized in the 2017 Western Runway Magazine for being a trendsetting business. The Rusty Rose was featured in the international list of the 20 Best of the West Boutiques. 

Glenn said she thinks the agricultural communications degree is extremely versatile and provides a wide variety of avenues to pursue.

“With agricultural communications, there’s a lot of different places that you can go and jobs you can get,” Glenn said. “It’s amazing how many people I meet that have like an ag degree and they may be doing something different, kind of like me.”

Something’s a Brew

Owners of Two Docs at the ribbon cutting for the business.
I

t’s a warm summer evening, the smell of BBQ is in the air, children are laughing in the background, and you have an ice-cold home-brewed beer in your hand.

Two Docs Brewing Co., located in the Arts District of Lubbock, is dedicated to providing good beer and a family-friendly atmosphere to its customers. Named for its owners who have terminal degrees, the “Two Docs,” Eric Cunningham and Tyson Purdy, first began brewing beer together in their backyards. The inspiration for Two Docs came from their backyard BBQs, and they wanted to translate that atmosphere into a brewery.

 “We love Lubbock, and we wanted it to be representative of the city in downtown,” Eric Washington, co-owner of Two Docs, said. “But, we wanted it to kind of feel like it wasn’t in Lubbock; almost like something new for Lubbock.”


“We don’t think there’s people that don’t like beer. We think there’s just people that haven’t tried the right beer yet,”

The Art of Brewing

When it comes to brewing craft beer, the owners of Two Docs look at it as an artform. Raw materials and vision are combined to produce a unique form of art — craft beer. Each flavor of beer is brewed right at Two Docs and then transferred to the tap.

“That’s something we wanted to really embrace,” Washington, said. “This is as local and fresh as you can get. It’s coming straight from the bank to the tank to your glass.”

End of the Street Wheat beer has become a favorite of Two Docs customers.

Since its opening, Two Docs has introduced at least four new beers each month. The goal is to eventually produce a beer for every customer’s palate. Washington said many people just try one type of beer and decide they do not like all beer, but there are so many variations each palate is sure to find one they like.

“We don’t think there’s people that don’t like beer. We think there’s just people that haven’t tried the right beer yet,” Washington said. “We want to try to find the beer that fits every palate, and we think we can do that.”

Local home-brewer Mike Studler has been brewing beer for 30 years and said there is no other brewery in Lubbock that compares to Two Docs. He and his wife, Robbie, have been at Two Docs every weekend since it opened.

“I like all beer, but this is some of the best I have ever had,” Mike said. “I lean more toward the red because they put a little more hops than most. You just can’t find anything else like it around here.”

Brewing for The Future

Two Docs is focused on being as energy efficient as possible. Its patio covering is assembled of solar panels, which currently power one-third of the operation.

The brewing process requires large quantities of water and energy. Washington said Two Docs vision was to try to mitigate as much water loss as possible, and solar energy just seemed like the most logical step.

“Part of what we always wanted to do is be a sustainable brewery,” Washington said. “We’re going to continue to move toward a green energy kind of mindset here.”

Two Docs is leading by example and inspiring other businesses to install solar or use a different renewable energy source and be more responsible with their water use.

A Hoppin’ Downtown

Along with creating artistic craft beer and energy efficiency, Two Docs is at the forefront of the revitalization mission for downtown. Since its opening in February 2019, it has brought new cliental to the downtown area. The City of Lubbock has been encouraging revitalization of downtown to help retain recent graduates and bring in new talent.

“I think that part of what that means is creating a cultural center that appeals to those people that come from areas that are used to that kind of thing,” Washington said. “There’s a lot of value economically to the city having a more diverse kind of cultural center.”

Part of Two Docs’ contribution to revitalization is by encouraging the entrepreneurial spirit of the small business owner through the incorporation of food trucks.

 “One of the things we were dead set on from the beginning is we’re not going to do a kitchen,” Washington said. “We always wanted to have food trucks out there, give them a place to park and hook up, because we love the local food trucks.”

Two Docs features a different food truck each day and advertise it on social media. This makes it easer to find the local food trucks providing more business not only for the food trucks, but also to Two Docs.

 “Most nights we get something off of the foods trucks and eat it here or bring it home,” Studler said. “I’m not getting bored of a set menu like most breweries have. The food trucks offer a large selection of food.” In just a matter of months, Two Docs has changed the way many in Lubbock look at beer. Customers can enjoy a craft beer knowing they are contributing to the growth of downtown Lubbock


Owners of Two Docs at the ribbon cutting for the business.
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