The Sorghum Checkoff continues to seek ways to connect international buyers to U.S. sorghum. If seeing is believing, they hope to continue promoting the belief in the superiority of U.S. sorghum by providing buyers with opportunities to see their product – whether that be traditionally or virtually.
Agricultural commodity organizations manage to stay in cahoots with the Capitol through the use of computers and virtual communication.
“Her strength is, without a shadow of a doubt, her ability to communicate,” McBride said. “She has great researching ability and boundaries that are on all sides of the argument.”
John Duff can be described as a man of many hats. He oversees two roles, one with National Sorghum Producers and another with United Sorghum Checkoff Program; he was a key individual during the sorghum industry’s involvement in the China Trade War, and is the host of the Sorghum Smart Talk podcast.
Ten years ago, sorghum, an ancient gluten-free grain, rich in health benefits, was nearly non-existent on grocery store shelves. Now, sorghum is one of the top food trends of 2017. How did this grain known more for its use as a livestock feed, come roaring into the food spotlight?