The Fat Tire Cowboys are a group of Texans, primarily raised on the Llano Estacado, who share a background in agriculture and passion for aviation. What began with a simple YouTube post has blossomed into an international brand under the leadership of Bryan Rosa, from Tahoka, Texas. Rosa is better known as “La Rosa” to the other cowboys and their 28,000 followers across social media applications.

The hot and dry growing conditions that often accompany the growing season in Hale County, Texas, can really put farmers in a pickle. However, some farmers in West Texas say the tough growing conditions are no big “dill.” When driving through Hale County, one can expect to see cotton or wheat in the fields, but many would be surprised to see cucumbers growing.